How to Communicate Traction to Investors with Brendan Baker and Hiten Shah
- How do investors think?
- What is traction
- Building a traction Story
Customer validation
Video
- Phase 1 : Get ready to sell
- Phase 2 : Get out of the building & sell!
- Phase 3 : Develop positionning
- Phase 4 : Verify
Customer development done by founders
Video
- Customer development must be done by founders
- Because Founders
- Can change the product
- Make pivots
- Must hear Customer feedback first hand
Steve Blank: Why You Must Test Your Hypotheses
Steve Blank introduction to his customer development process & Why You Must Test Your Hypotheses!
- Break down your vision into a Business Model canvas and get out of the building in a formal way using the customer development methodology to test all your hypothesis.
- When wrong then iterate (minor changes) or pivot (change of one or more of the BM components) until you converge on a repeatable, scalable business model
Why You Must Test Your Hypotheses
Hypothesis testing
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