Get Your Customers to Want to Pay

I find that people often misunderstand the “learning versus pitching” metaphor for customer interviews. Yes, your objective in customer interviews is to learn versus sell, but you can’t learn effectively when you’re too vague or open ended either. You have to go into interviews with clear falsifiable hypotheses that may very well be shattered. That’s okay -> http://blog.runningleanhq.com/get-your-customers-to-want-to-pay/

RunningLeanlogo

http://t.co/2SN66AP80l Get Your Customers to Want to Pay #runninglean #ashmaurya Customer interview methodology #custdev Startup
(https://twitter.com/YanThoinet/status/400235649128996864)

Get Your Customers to Want to Pay

I find that people often misunderstand the “learning versus pitching” metaphor for customer interviews. Yes, your objective in customer interviews is to learn versus sell, but you can’t learn effectively when you’re too vague or open ended either. You have to go into interviews with clear falsifiable hypotheses that may very well be shattered. That’s okay -> http://blog.runningleanhq.com/get-your-customers-to-want-to-pay/

RunningLeanlogo

http://t.co/2SN66AP80l Get Your Customers to Want to Pay #runninglean #ashmaurya Customer interview methodology #custdev Startup
(https://twitter.com/YanThoinet/status/400235649128996864)

Capture Your Business Model in 20 Minutes | Lean Canvas Course

If you spend more than 20 minutes creating your first canvas you are doing it wrong.

Here’s why…

  • Most Plan As don’t work
  • It’s very easy to fall into the analysis/paralysis trap and spend a ton of time trying to create that perfect plan.
  • It isn’t necessarily starting with a perfect plan, but finding a plan that works before running out of resources.
  • In other words: You need to get out of the building.

http://leancanvas.com/blog/lessons/20-minute-challenge.html