To put it mildly, startups have changed in the near-decade since Steve Blank wrote the entrepreneurs’ Bible, « The Four Steps to the Epiphany. » Web and mobile startups have proliferated, web services and tools abound, and entrepreneurs everywhere now develop a Minimum Viable Product, then follow Steve’s advice and « get out of the building » to solicit customer feedback on product, features, marketing and much more, iterating and pivoting their product and business model as they learn. But over the last two years Steve also developed the Lean LaunchPad class at Stanford and has yet again changed the way entrepreneurship is thought about, taught and done. Join us as he explains why the National Science Foundation has adopted his class and pay 100 teams of top scientists and engineers $50,000 per team to attend.
The Lean LaunchPad class by Steve Blank
The Lean LaunchPad class by Steve Blank is an EXCELLENT source of training material for startups!
ep245 unit13 12 l Total Available Market
Total Available Market from Steve Blank -> « Is this Business model canvas worth executing for the next couple of years!
- Total available market -> How large is the market -> Industry analyst research report + Google
- Users, players, competitors
- Served available market
- Identify your « slice »/ break it down
- Target marget -> Get specific
- Who exactly are you going to sell your product to
- Get out of the building and talk to potential customers, channel partners, competitors
Steve Blank book in French « Le manuel de créateur de Startup »
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