Customer validation

ep245 unit11 10 l customer validation

Video

  • Phase 1 : Get ready to sell
  • Phase 2 : Get out of the building & sell!
  • Phase 3 : Develop positionning
  • Phase 4 : Verify

Customer development done by founders

ep245 unit13 04 l customer development done by founders
ep245 unit13 04 l customer development done by founders

Video

  • Customer development must be done by founders
  • Because Founders
    • Can change the product
    • Make pivots
    • Must hear Customer feedback first hand

Steve Blank: Why You Must Test Your Hypotheses

Steve Blank introduction to his customer development process & Why You Must Test Your Hypotheses!

  • Break down your vision into a Business Model canvas and get out of the building in a formal way using the customer development methodology to test all your hypothesis.
  • When wrong then iterate (minor changes) or pivot (change of one or more of the BM components) until you converge on a repeatable, scalable business model

Why You Must Test Your Hypotheses

Hypothesis testing

Go to Market strategy for Startups

Going to Market -> Optimize your channels and then go & get press and Launch!

  • Channel testing (Optimisation)
    • A/B Testing
    • Optimization conversion rate (Message + Price)
  • Press
    • Relationships (Bloggers, etc)
    • Do all the work for them ( Article/ Build Press kit)
      • Infographics
      • Bio
      • Screenshots of the products
      • Why you’re building it, Founders, motivations
      • Send press kit -> Info under embargo till you authorize it!
    • Get the Reporters contact details
      • Extract articles on Google news/ API on topic
      • Get the contacts -> Use of Mechanical turk to extract Reporter email address details from reporters who’d written the articles
  • Launch !

Source : NEXT Brasil  from http://customerdevlabs.com/ (Lean Startup Experiments)