Going to Market -> Optimize your channels and then go & get press and Launch!

• Channel testing (Optimisation)
  • A/B Testing
  • Optimization conversion rate (Message + Price)
• Press
  • Relationships (Bloggers, etc)
  • Do all the work for them ( Article/ Build Press kit)
    • Infographics
    • Bio
    • Screenshots of the products
    • Why you’re building it, Founders, motivations
    • Send press kit -> Info under embargo till you authorize it!
  • Get the Reporters contact details
    • Extract articles on Google news/ API on topic
    • Get the contacts -> Use of Mechanical turk to extract Reporter email address details from reporters who’d written the articles
• Launch !

Source : NEXT Brasil  from http://customerdevlabs.com/ (Lean Startup Experiments)