Telling Your Story – Pitching to investors

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• Start from BM canvas
• Don’t show model all at once
• Tell it like a story
• Start with Customer segments -> Market size
• Then Value proposition per segment
• How do you monetize this -> Revenues per segment
• Explain what you learn from your testing / show that you validated your hypothesis about customer pains (test, fail, adjust)
• Show market size/ market potential -> Huge