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- Key concepts about « Customer discovery / Getting out of the building »
- You only have a serie of untested hypothesis / guesses
- Who the customers are
- What is your value Proposition
- Guesses about Product-Market Fit
- Get out of the building and Turn these guesses into FACTS!
- Sizing the opportunity / Opportunity assesment
- Make an estimate of the Market
- Competition / Market type
- Entering Existing market -> Competitors so your product needs to be better, faster, more accessible or Go to a niche by re-segmenting the market
- Creating New Market-> No competition = No customers
- Not about pitching your product
