The Achilles Heel of Customer Development

Before you can pitch the “right” solution, you have to understand the “right” customer problem.

In Ash Maurya #RunningLean workshop in Paris last month Ash put the emphasis on the learning rather than pitching at the earlier stage of Customer Discovery which he describes here

  • Build a frame around learning, not pitching
  • Create a script
  • Start with people you know
  • Take someone along with you
  • Record your learning

 

Problem-Script-Deconstructed_White

 

How I Interview Customers | Customer Development Labs

  1. What’s the hardest part about [problem context] ?
  2. Can you tell me about the last time that happened?
  3. Why was that hard?
  4. What, if anything, have you done to solve that problem?
  5. What don’t you love about the solutions you’ve tried?

From : http://customerdevlabs.com/2013/11/05/how-i-interview-customers/

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More generally speaking some excellent videos for Startups on « Google / tools for entrepreneurs«