Auteur/autrice : yan

21/11/2013 Business Model, Customer Development, Mentoring, Video

Ep 1 – Getting From Business Idea to Business Model

Ep 1 – Getting From Business Idea to Business Model

  • A great business idea needs a great business model !Many ideas fail to turn in a successful Business
  • Many reasons for failing amongst which :
    • Customers don’t care about the problem your idea solves
    • Customers do like your Value Proposition but the Business model is not scalable & financially sustainable,
    • You haven’t identified reliable channels to reach & acquire customers,
    • You don’t have the Infrastructure you need when your business begin to grow,
    • etc
  • Find the right Business Model with Business Model canvas and go & test it in the real world!
21/11/2013 Business Model, Mentoring, Prototyping, Video

Ep 3 – Prototyping your Business Model

Avoid falling in love with your first idea, and learn how to prototype multiple business model options.

Ep 3 – Prototyping

  • Make a Story how your business will create, deliver, capture value
    • Start with value Proposition
    • Decide Who do you sell it to
    • How do you get it to them
    • How this will generate  revenue
    • Key resources you need to offer your product/service
  • Summary
    • Focus on your Business Model not your product or technology
    • Don’t fall in love with your first Business Model -> Predictable Business Model can work but rarely give you a competitive advantage. Think harder, explore alternatives. Find a disruptive Business Model e.g. Nespresso, Skype -> freemium model. Look at other places for ideas in other industries.
    • Iterate rapidly & test your model rapidly!

Watch the whole series here : What is your Business model

21/11/2013 Customer Development, Customer Discovery, Lean Canvas, Mentoring, Running Lean

The Achilles Heel of Customer Development

Before you can pitch the “right” solution, you have to understand the “right” customer problem.

In Ash Maurya #RunningLean workshop in Paris last month Ash put the emphasis on the learning rather than pitching at the earlier stage of Customer Discovery which he describes here

  • Build a frame around learning, not pitching
  • Create a script
  • Start with people you know
  • Take someone along with you
  • Record your learning

 

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