Startups-> Take these ideas in considerations as it takes as much time to build a small idea than it does to build a big one !

• Ideas -> Things (No value until it become a thing -> Build!)
• Is your product /service a Feature, Tool or Product ? -> Value
  • Launch or Scale feature
  • Total adressable or serviceable market & Market at Launch
• State of the Market
  • Are you selling to a Mature or Emerging market?
  • Pros & Cons of market stages
  • Market timing -> Too early or too late
    • e.g. is your market mature enough for your product?
• Cost of Customer acquision
  • Can you go & acquire Customers at a reasonable economics?
    • B2B (you need s.o. to evangelize & sell your product)
    • B2C (How do you get people to refer your products)
• You
  • Are you the right persone to deliver this product to this market
    • Go and find the right cofounder
  • From VC perspective if you try to raise VC money -> Can it be a multi billion € market ?