Total Available Market from Steve Blank -> « Is this Business model canvas worth executing for the next couple of years!

• Total available market -> How large is the market -> Industry analyst research report + Google
  • Users, players, competitors
• Served available market
  • Identify your « slice »/ break it down
• Target marget -> Get specific
  • Who exactly are you going to sell your product to
  • Get out of the building and talk to potential customers, channel partners, competitors

Steve Blank book in French « Le manuel de créateur de Startup »