Catégorie : Customer Development

20/11/2013 Customer Development, LeanStartup, Mentoring, Video

Go to Market strategy for Startups

Going to Market -> Optimize your channels and then go & get press and Launch!

  • Channel testing (Optimisation)
    • A/B Testing
    • Optimization conversion rate (Message + Price)
  • Press
    • Relationships (Bloggers, etc)
    • Do all the work for them ( Article/ Build Press kit)
      • Infographics
      • Bio
      • Screenshots of the products
      • Why you’re building it, Founders, motivations
      • Send press kit -> Info under embargo till you authorize it!
    • Get the Reporters contact details
      • Extract articles on Google news/ API on topic
      • Get the contacts -> Use of Mechanical turk to extract Reporter email address details from reporters who’d written the articles
  • Launch !

Source : NEXT Brasil  from http://customerdevlabs.com/ (Lean Startup Experiments)

12/11/2013 Customer Development, Mentoring

Get Your Customers to Want to Pay

I find that people often misunderstand the “learning versus pitching” metaphor for customer interviews. Yes, your objective in customer interviews is to learn versus sell, but you can’t learn effectively when you’re too vague or open ended either. You have to go into interviews with clear falsifiable hypotheses that may very well be shattered. That’s okay -> http://blog.runningleanhq.com/get-your-customers-to-want-to-pay/

RunningLeanlogo

http://t.co/2SN66AP80l Get Your Customers to Want to Pay #runninglean #ashmaurya Customer interview methodology #custdev Startup
(https://twitter.com/YanThoinet/status/400235649128996864)