Catégorie : Customer Discovery

20/11/2013 Business Model, Customer Development, Customer Discovery, Mentoring, Pivot, Video

Steve Blank: Why You Must Test Your Hypotheses

Steve Blank introduction to his customer development process & Why You Must Test Your Hypotheses!

  • Break down your vision into a Business Model canvas and get out of the building in a formal way using the customer development methodology to test all your hypothesis.
  • When wrong then iterate (minor changes) or pivot (change of one or more of the BM components) until you converge on a repeatable, scalable business model

Why You Must Test Your Hypotheses

Hypothesis testing

10/11/2013 Customer Development, Customer Discovery, Mentoring, Video

How I Interview Customers | Customer Development Labs

  1. What’s the hardest part about [problem context] ?
  2. Can you tell me about the last time that happened?
  3. Why was that hard?
  4. What, if anything, have you done to solve that problem?
  5. What don’t you love about the solutions you’ve tried?

[youtube= : http://customerdevlabs.com/2013/11/05/how-i-interview-customers/

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More generally speaking some excellent videos for Startups on « Google / tools for entrepreneurs«