Telling Your Story – Pitching to investors

Telling Your Story – Pitching to investors

Activate the captions/ subtitles (option only works when the video is playing)

captions

  • Start from BM canvas
  • Don’t show model all at once
  • Tell it like a story
  • Start with Customer segments -> Market size
  • Then Value proposition per segment
  • How do you monetize this -> Revenues per segment
  • Explain what you learn from your testing / show that you validated your hypothesis about customer pains (test, fail, adjust)
  • Show market size/ market potential -> Huge

ep245 unit13 12 l Total Available Market

Total Available Market from Steve Blank -> « Is this Business model canvas worth executing for the next couple of years!

  • Total available market -> How large is the market -> Industry analyst research report + Google
    • Users, players, competitors
  • Served available market
    • Identify your « slice »/ break it down
  • Target marget -> Get specific
    • Who exactly are you going to sell your product to
    • Get out of the building and talk to potential customers, channel partners, competitors
Total Available Market
Total Available Market

Steve Blank book in French « Le manuel de créateur de Startup »