Catégorie : Running Lean

21/11/2013 Customer Development, Customer Discovery, Lean Canvas, Mentoring, Running Lean

The Achilles Heel of Customer Development

Before you can pitch the “right” solution, you have to understand the “right” customer problem.

In Ash Maurya #RunningLean workshop in Paris last month Ash put the emphasis on the learning rather than pitching at the earlier stage of Customer Discovery which he describes here

  • Build a frame around learning, not pitching
  • Create a script
  • Start with people you know
  • Take someone along with you
  • Record your learning

 

Problem-Script-Deconstructed_White

 

15/06/2013 Business Model, Customer Development, Lean Canvas, Mentoring, Running Lean, Video

Capture Your Business Model in 20 Minutes | Lean Canvas Course

If you spend more than 20 minutes creating your first canvas you are doing it wrong.

Here’s why…

  • Most Plan As don’t work
  • It’s very easy to fall into the analysis/paralysis trap and spend a ton of time trying to create that perfect plan.
  • It isn’t necessarily starting with a perfect plan, but finding a plan that works before running out of resources.
  • In other words: You need to get out of the building.

http://leancanvas.com/blog/lessons/20-minute-challenge.html