Go to Market strategy for Startups

Going to Market -> Optimize your channels and then go & get press and Launch!

  • Channel testing (Optimisation)
    • A/B Testing
    • Optimization conversion rate (Message + Price)
  • Press
    • Relationships (Bloggers, etc)
    • Do all the work for them ( Article/ Build Press kit)
      • Infographics
      • Bio
      • Screenshots of the products
      • Why you’re building it, Founders, motivations
      • Send press kit -> Info under embargo till you authorize it!
    • Get the Reporters contact details
      • Extract articles on Google news/ API on topic
      • Get the contacts -> Use of Mechanical turk to extract Reporter email address details from reporters who’d written the articles
  • Launch !

Source : NEXT Brasil  from http://customerdevlabs.com/ (Lean Startup Experiments)

BIG Markets BIG Ideas

Startups-> Take these ideas in considerations as it takes as much time to build a small idea than it does to build a big one !

  • Ideas -> Things (No value until it become a thing -> Build!)
  • Is your product /service a Feature, Tool or Product ? -> Value
    • Launch or Scale feature
    • Total adressable or serviceable market & Market at Launch
  • State of the Market
    • Are you selling to a Mature or Emerging market?
    • Pros & Cons of market stages
    • Market timing -> Too early or too late
      • e.g. is your market mature enough for your product?
  • Cost of Customer acquision
    • Can you go & acquire Customers at a reasonable economics?
      • B2B (you need s.o. to evangelize & sell your product)
      • B2C (How do you get people to refer your products)
  • You
    • Are you the right persone to deliver this product to this market
      • Go and find the right cofounder
    • From VC perspective if you try to raise VC money -> Can it be a multi billion € market ?

Les différentes formes d’entreprenariats

Troisième épisode de l’interview de Gilles MARTIN sur les entrepreneurs d’aujourd’hui qui évoque les différentes formes de entrepreneuriat : entrepreneuriat au sens classique du terme mais également entrepreneuriat social ou encore « intrapreneuriat« .
Décryptage en image…

Source

Les différentes formes d’entreprenariats

Troisième épisode de l’interview de Gilles MARTIN sur les entrepreneurs d’aujourd’hui qui évoque les différentes formes de entrepreneuriat : entrepreneuriat au sens classique du terme mais également entrepreneuriat social ou encore « intrapreneuriat« .
Décryptage en image…

Source