Make a Story how your business will create, deliver, capture value
Start with value Proposition
Decide Who do you sell it to
How do you get it to them
How this will generate revenue
Key resources you need to offer your product/service
Summary
Focus on your Business Model not your product or technology
Don’t fall in love with your first Business Model -> Predictable Business Model can work but rarely give you a competitive advantage. Think harder, explore alternatives. Find a disruptive Business Model e.g. Nespresso, Skype -> freemium model. Look at other places for ideas in other industries.
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