ep245 unit13 12 l Total Available Market

Total Available Market from Steve Blank -> « Is this Business model canvas worth executing for the next couple of years!

  • Total available market -> How large is the market -> Industry analyst research report + Google
    • Users, players, competitors
  • Served available market
    • Identify your « slice »/ break it down
  • Target marget -> Get specific
    • Who exactly are you going to sell your product to
    • Get out of the building and talk to potential customers, channel partners, competitors
Total Available Market
Total Available Market

Steve Blank book in French « Le manuel de créateur de Startup »

Go to Market strategy for Startups

Going to Market -> Optimize your channels and then go & get press and Launch!

  • Channel testing (Optimisation)
    • A/B Testing
    • Optimization conversion rate (Message + Price)
  • Press
    • Relationships (Bloggers, etc)
    • Do all the work for them ( Article/ Build Press kit)
      • Infographics
      • Bio
      • Screenshots of the products
      • Why you’re building it, Founders, motivations
      • Send press kit -> Info under embargo till you authorize it!
    • Get the Reporters contact details
      • Extract articles on Google news/ API on topic
      • Get the contacts -> Use of Mechanical turk to extract Reporter email address details from reporters who’d written the articles
  • Launch !

Source : NEXT Brasil  from http://customerdevlabs.com/ (Lean Startup Experiments)