Value Proposition Canvas: How to Understand Your Customers’ Needs

http://thebuildnetwork.com/innovation/value-proposition-canvas/

What do your customers really want — and how can you better deliver it? Business model expert and Strategyzer.com co-founder Alex Osterwalder has created a tool to help you find out. The Value Proposition Canvas “allows you to sketch a profile of how your products and services will create value for a specific customer,” he writes in the Wall Street Journal. “Once you’ve made these clear, you can test them.”