Auteur/autrice : YanThoi

21/11/2013 Customer Development, Customer Discovery, Mentoring

Sizing the Opportunity & Market Type

  • Key concepts about « Customer discovery / Getting out of the building »
  • You only have a serie of untested hypothesis / guesses
    • Who the customers are
    • What is your value Proposition
    • Guesses about Product-Market Fit
  • Get out of the building and Turn these guesses into FACTS!
  • Sizing the opportunity / Opportunity assesment
    • Make an estimate of the Market
  • Competition / Market type
    • Entering Existing market -> Competitors so your product needs to be better, faster, more accessible or Go to a niche by re-segmenting the market
    • Creating New Market-> No competition = No customers
  • Not about pitching your product
20/11/2013 Business Model, Customer Development, Customer Discovery, Mentoring, Pivot, Video

Steve Blank: Why You Must Test Your Hypotheses

Steve Blank introduction to his customer development process & Why You Must Test Your Hypotheses!

  • Break down your vision into a Business Model canvas and get out of the building in a formal way using the customer development methodology to test all your hypothesis.
  • When wrong then iterate (minor changes) or pivot (change of one or more of the BM components) until you converge on a repeatable, scalable business model

Why You Must Test Your Hypotheses

Hypothesis testing