Auteur/autrice : YanThoi

20/11/2013 Customer Development, LeanStartup, Mentoring, Video

Go to Market strategy for Startups

Going to Market -> Optimize your channels and then go & get press and Launch!

  • Channel testing (Optimisation)
    • A/B Testing
    • Optimization conversion rate (Message + Price)
  • Press
    • Relationships (Bloggers, etc)
    • Do all the work for them ( Article/ Build Press kit)
      • Infographics
      • Bio
      • Screenshots of the products
      • Why you’re building it, Founders, motivations
      • Send press kit -> Info under embargo till you authorize it!
    • Get the Reporters contact details
      • Extract articles on Google news/ API on topic
      • Get the contacts -> Use of Mechanical turk to extract Reporter email address details from reporters who’d written the articles
  • Launch !

Source : NEXT Brasil  from http://customerdevlabs.com/ (Lean Startup Experiments)

19/11/2013 Ideas, Mentoring, Video

BIG Markets BIG Ideas

Startups-> Take these ideas in considerations as it takes as much time to build a small idea than it does to build a big one !

  • Ideas -> Things (No value until it become a thing -> Build!)
  • Is your product /service a Feature, Tool or Product ? -> Value
    • Launch or Scale feature
    • Total adressable or serviceable market & Market at Launch
  • State of the Market
    • Are you selling to a Mature or Emerging market?
    • Pros & Cons of market stages
    • Market timing -> Too early or too late
      • e.g. is your market mature enough for your product?
  • Cost of Customer acquision
    • Can you go & acquire Customers at a reasonable economics?
      • B2B (you need s.o. to evangelize & sell your product)
      • B2C (How do you get people to refer your products)
  • You
    • Are you the right persone to deliver this product to this market
      • Go and find the right cofounder
    • From VC perspective if you try to raise VC money -> Can it be a multi billion € market ?
18/11/2013 Intrapreneurship

Intrapreneurs: 10 Ways to Get Involved

  • What’s an intrapreneur ?
    • An entrepreneur who turns ideas into profitable products & services as an employee of a company
  • Intrapreneurs are also called Corporate Entrepreneurs
  • Organisations must innovate to survive, thrive and prosper
  • Intrapreneurs are innovators
  • Companies need Intrapreneurs
  • How can you start intrapreneurship in your company?
  1. Learn the history, purpose and role of Intrapreneurship
  2. Read books and articles on Intrapreneurship
  3. Search for recent material on « Intrapreneuriat OR Intrapreneurship » on Google or  Twitter (connect  to people) or  Conferences/Videos and get familiar with key players and companies involved with it
  4. Discuss Intrapreneurship with your executives, colleagues and staffs
  5. Identify and develop Intrapreneurs within your organisation
  6. Encourage and inspire individuals to become Intrapreneurs
  7. Apply for Intrapreneur position
  8. Hire Intrapreneurs
  9. Establish a position or department dedicated to Corporate Entrepreneurship
  10. Promote Intrapreneurship within your industry and company through writing and speaking

Source