Ep 1 – Getting From Business Idea to Business Model

Ep 1 – Getting From Business Idea to Business Model

  • A great business idea needs a great business model !Many ideas fail to turn in a successful Business
  • Many reasons for failing amongst which :
    • Customers don’t care about the problem your idea solves
    • Customers do like your Value Proposition but the Business model is not scalable & financially sustainable,
    • You haven’t identified reliable channels to reach & acquire customers,
    • You don’t have the Infrastructure you need when your business begin to grow,
    • etc
  • Find the right Business Model with Business Model canvas and go & test it in the real world!

Ep 1 – Getting From Business Idea to Business Model

Ep 1 – Getting From Business Idea to Business Model

  • A great business idea needs a great business model !Many ideas fail to turn in a successful Business
  • Many reasons for failing amongst which :
    • Customers don’t care about the problem your idea solves
    • Customers do like your Value Proposition but the Business model is not scalable & financially sustainable,
    • You haven’t identified reliable channels to reach & acquire customers,
    • You don’t have the Infrastructure you need when your business begin to grow,
    • etc
  • Find the right Business Model with Business Model canvas and go & test it in the real world!

Sizing the Opportunity & Market Type

  • Key concepts about « Customer discovery / Getting out of the building »
  • You only have a serie of untested hypothesis / guesses
    • Who the customers are
    • What is your value Proposition
    • Guesses about Product-Market Fit
  • Get out of the building and Turn these guesses into FACTS!
  • Sizing the opportunity / Opportunity assesment
    • Make an estimate of the Market
  • Competition / Market type
    • Entering Existing market -> Competitors so your product needs to be better, faster, more accessible or Go to a niche by re-segmenting the market
    • Creating New Market-> No competition = No customers
  • Not about pitching your product